Lead Generation Manager
C1 English (Advanced)
We are looking for a dynamic and engaged Lead Generation Manager to represent our services.
You will be responsible for generating leads through various channels (Upwork, LinkedIn, Dribbble). Additionally, you will be responsible for tracking and analyzing your lead generation efforts to measure your success and make recommendations for improvement.
Role Description
Role Description
The Lead Generation Manager is a full-time remote role responsible for creating and executing lead generation campaigns to drive sales growth. Key responsibilities include identifying target audiences, generating and managing leads, and optimizing marketing automation and lead nurturing processes. The Lead Generation Manager will work closely with the sales and marketing teams to ensure successful execution of lead generation strategies.
Qualifications
Qualifications
- Experience in B2B lead generation, with a proven track record of success.
- Expertise in lead generation tools and technologies, including marketing automation and lead nurturing.
- Strong understanding of social media and its role in lead generation.
- Excellent communication skills, both verbal and written.
- Highly organized with strong project management skills.
- Experience in the retail or design industries is a plus.
Responsibilities
Responsibilities
- Project searching and selection based on specified criteria (Upwork, LinkedIn, Dribbble).
- Writing persuasive cover letters.
- Achieving performance metrics (quantity and quality of letters, conversion rates).
- Project management and client communication.
- Collaborate with sales, marketing, and production departments.
If you are passionate about sales and have a proven track record of success in lead generation, then we encourage you to apply for this exciting opportunity!
Test Assignment
Test Assignment
In order for us to better assess your skills, please complete the following test assignment:
Test Task: Outreach Strategy Review
Below is an example of an outreach sequence created for a potential client.
Please review it as if you were responsible for lead generation strategy.
Existing Outreach Sequence
Day 1. LinkedIn
Hi [Name],
I came across your company and was very impressed with what you are doing.
We are a creative agency offering branding, web design, packaging and digital marketing services.
I would love to schedule a quick call to discuss how we could help your business grow.
Would you be available next week?
Best,
[Name]
Day 2. Email
Subject: Following up
Hi [Name],
Just wanted to follow up on my previous message.
Did you have a chance to see it?
Best,
[Name]
Day 4. LinkedIn
Hi [Name],
I wanted to check if you saw my previous messages.
We have worked with many clients and would love to work with you as well.
Would you be interested in a quick call?
Day 6. Email
Hi [Name],
Just following up again.
Please let me know if you are interested.
Your Task
Part 1. Analyze
Please identify at least 5 weaknesses in this outreach sequence.
Explain:
-What is wrong with the approach?
-What could reduce the response rate?
-What information is missing?
-What assumptions are being made?
Part 2. Improve
Rewrite the sequence into a more effective 5–7 step outreach strategy.
For each step, indicate:
-Channel
-Timing
-Message
-Purpose
Part 3. Decision-Making
Please explain:
- What would you research about the company before contacting them?
- What would make you personalize your outreach?
- At which point would you stop following up?